We are a brand strategy studio

Fearlessly human. Just corporate enough. Bringing our whole selves to work.

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  • We are wild about brands.

    We are a tribe of curious life explorers and brand lovers. With a drive to be inspired and challenged on a daily basis and a desire to go places.

  • We are a new species.

    Not a regular brand consultancy, not a creative agency either. We are a hybrid collective of great strategic and creative talents.

  • We are fluid.

    So we can fit in anywhere. We can collaborate with anyone. We evolve with each and every project. We’ll build a team specifically for the task.

 
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“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

— Charles Darwin

 

Melissa Masurel

Founder & Strategy Director

 

Experience.

International, 15 years in brand consultancy and creative brand strategies, covering a wealth of business challenges across a variety of categories including healthcare, fashion, coffee, beauty, travel, automotive, real estate, finance.


Past agencies.

DDB, Saatchi & Saatchi, Publicis Communications, Metadesign.


Awards.

9 Cannes Lions, 4 London International Awards, 5 Golden Drums, 2 Grands and 6 Eurobest trophies.


Countries.

Switzerland, China, Germany, USA.


Traits.

Great listener. Insatiably curious. Growth-led. Passionate about ideas and stories.


Superpower.

Empathy.

Something odd.

An addiction to making lists about everything.